“Sharing is multiplying” (Conxa Rodà, UOC-MNAC)

In this blog, will we share with you five key elements of digital strategy for museums, which have been explored at the Congreso Internacional de Museos y Estrategias Digitales organised by REMED. We participated in this event as sponsors and we also presented our cultural initiative #museuobert.

1. Online and offline

To begin with, ‘digital’ and ‘in-person’ are not opposing terms. You must adopt a comprehensive perspective when it comes to designing strategies in order to offer an omnichannel experience to your public, as was argued by NETSU‘s director Susana Funes. Visitors do not only interact with museums in a single way, they use both online and offline mediums, all of which intermingle on our day-to-day basis. For this reason, it is necessary to focus on a hybrid starting point ready to break the binarism between online and offline. In doing so, you will embrace an all-around strategy.

Huella dactilar

2. Community

Secondly, it is of vital importance to consider the role of the community. From the very beginning of this congress, the researcher Ross Parry from the University of Leicester appealed to emotion, equity and community as the central axis of the meta-modern museum. Along these lines, this plural perspective has been one of the main themes of the conference, just like our collaborative initiative #museuobert portrays.

3. Human heritage

Our current context has pushed museums to rethink their content through social media, becoming the only way to communicate when activities ceased due to the lockdown measures. This paradigm shift has driven a new way to communicate more empathically with the person behind the screen, as Javier Sainz de los Terreros from Museo del Prado noted. Along these lines, showing the inner workings of the museum is vital to ” humanise the staff” as Nacho Granero from La Cultura Social highlighted.

Red de profesionales

4. Interdepartamental communication

The digital strategy for museums must be addressed comprehensively, bringing the department of communication closer to the other sections. In doing so, the collaboration between different actors enhances innovative storytelling and it is key when it comes to designing a roadmap that embraces the whole team.

“Everything in the museum is touched by the digital world”
(Conxa Rodà, UOC-MNAC)

5. Evaluation

What are the goals of your digital strategy? Which are the metrics that will help you keeping track of it? How often should you analyse them? These are the questions laid out by the digital analyst Elena Villaespesa from the Pratt Institute, that illustrate the need to monitor and evaluate the performance of your digital strategy.

Fundamentally, it is essential to evaluate your actions using both qualitative and quantitative methods. With this information, you can track analytically the digital health of your museum and see the room for improvement aligned with the values of your institution.

What can we do for you?

As part of the #CIMED2021 congress, we had the chance to present our 100% interoperable tool through a live-session. Coeli is a solution on the cloud for heritage collections. We take your projects to the next level. Do you want to learn more about our platform? Please feel free to contact us.

Click here to see the sessions of the #CIMED2021 event.